Coinbase's Armstrong Calls the Cycle Bottom With Bitcoin Near $78,000

Brian Armstrong, the chief executive of Coinbase, told Bloomberg Television on 10 September that bitcoin's low for this cycle is already in. The Block carried the remark that morning, with bitcoin near $78,000 and down 1.7% on the day. An Instagram post circulating since takes the call further, arguing the present repeats 2022. Its central historical figure does not survive a check.
What Armstrong actually said
The quote is short, and he hedged it as personal.
"I personally think we've seen the bottom of the bitcoin price in this cycle. It's going to start to trend up over the coming year or two as we reach the next halving event."
The next halving is expected around 2028. In the same round of interviews Armstrong called $400,000 by 2030 a reasonable target, and CryptoSlate noted bitcoin would first have to clear its 50-week moving average, a long-run trend line Galaxy Research put at $81,473 on 2 September. Bitcoin sat about 38% below its October 2025 record the morning The Block published. CryptoSlate said 39% a day later, against a record of $126,198. That gap is a day of trading, not a dispute.
The three signals the post counts
The post's author sets out a framework. Every major bottom, they write, shows 99% of people sitting in cash, news that is genuinely terrible, and macro conditions running against crypto. The 99% figure is the author's, offered without a source. We could not find a survey measuring cash positioning at anything close to that level. It is an impression written as a statistic.
2022 never reached the level the post remembers
The second signal is 2022, and here the post is checkable. It says everyone sat in cash waiting to buy bitcoin at 10K to 12K. Bitcoin never traded there. CoinGecko's research put the 2022 low at $15,742 on 10 November 2022, a 76.7% drawdown from the prior peak. The failures the post lists around that low are real: Luna, Celsius and BlockFi collapsed that year, and FTX followed in November. Only the price level is wrong. Waiting for 10K to 12K meant not buying at all.
The headlines standing in for 2022's
For the present the post counts the Coldcard hack, a Trezor breach, exchanges shutting down and hostile macro. The Coldcard incident is the solid one. Thefts began on 30 July, after a firmware bug shipped in version 4.0.1 in March 2021 left seed generation using a weak software random number generator, cutting key strength from 128 bits to as little as 40. TRM Labs put the haul at about 1,816 BTC across more than 5,200 addresses, roughly $116 million. The dollar total climbed while the incident ran. CoinDesk reported $38 million on 31 July, Fox Business about $89 million, and TechCrunch more than $130 million from the offline-wallet bug on 4 August. Those figures do not reconcile, and the bitcoin count is the only fixed quantity among them.
The Trezor item is thinner than the post makes it sound. On 9 September Trezor said an outside email provider it uses had been breached, letting phishing messages reach users from addresses that looked like its own. Nothing on the devices was compromised. The fake message claimed a hardware entropy flaw, which was the lure, and phishing emails reaching Trezor users from Trezor's own domain is a narrower problem than a breached wallet. The claim that exchanges are shutting down carries no names and no dates. It stands unverified.
On macro the post says rate-setters are weighing another hike, and expectations have in fact moved that way, with Fed hike odds past 85% after the latest inflation prints. The softest signal is the last. Almost everyone the author speaks to is said to be sitting in cash, waiting for a bottom in Q4. That is one person's circle, and none of it can be checked.
Armstrong's call is on the record and dated. The framework stacked on top of it is not. Its headline statistic has no source, and its 2022 anchor misses the real low by several thousand dollars. Whether this cycle's floor is in will be settled by price, not by pattern-matching.
Read also: August Core CPI Runs Hot and Bitcoin Slides Below $77,000